Buyer Dynamics 

The behavioural and organisational patterns influencing how different healthcare actors—patients, providers, payers, and policymakers—make purchasing or adoption decisions. 

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About Us

28DIGITAL invests in strategic areas to accelerate the market uptake and scaling of research-based digital technologies (deep tech) focusing on Europe’s key societal challenges: Digital Tech, Digital Cities, Digital Industry, Digital Wellbeing, and Digital Finance.

E-Learning

28DIGITAL provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by our partner network of leading technical universities around Europe.

EU Collaborations

28DIGITAL is at the centre of digital in Europe and works with other EU organisations, such as the European Innovation Council, the European Central Bank and the European Investment Fund.

EA Consulting partners with 28DIGITAL on several EU funded and co-funded projects.

ICARUS AI

ICARUS AI is a fully customizable AI enabled e-learning platform.

© 2026 28DIGITAL – All rights reserved.

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