Course Introduction
The digital transformation of healthcare is reshaping how we understand, deliver, and sustain care. From artificial intelligence and remote monitoring to data-driven prevention and personalised medicine, innovation in digital health is expanding at an unprecedented pace. Yet, turning promising technologies into real, system-level impact requires more than great ideas – it demands a deep understanding of the health ecosystem, collaboration across sectors, and strategic navigation of complex market environments.
This MOOC offers a comprehensive journey through the essential dimensions of digital health innovation – from ecosystem awareness to sustainable growth. Participants will explore how healthcare, technology, academia, and policy intersect, and how successful initiatives emerge at these crossroads. Through a series of thematic modules, learners will examine the key stakeholders of the digital health ecosystem, the types of partnerships that drive innovation, and the strategies needed to ensure long-term viability and market access.
Each module combines expert insights, case studies, and interactive activities to translate theory into practice. You will analyse examples from across Europe – including the Western Balkans and Bavaria – engage in scenario-based exercises, and gain hands-on experience through tools such as SWOT analysis and stakeholder mapping. As the course progresses, the focus shifts from understanding the ecosystem to building actionable business strategies, exploring real-world reimbursement frameworks, and aligning local initiatives with broader European health and sustainability agendas. The close interplay between business planning and market access will help you understand how early strategic choices shape long-term success.
By the end of this course, you will not only understand how digital health innovations evolve within complex systems, but also be equipped to design, evaluate, and scale solutions that create genuine value for patients, providers, and society.
Learning Outcomes
After completing the course, learners will be able to:
- Understand the digital health ecosystem – its key players, interdependencies, and challenges.
- Map and analyse stakeholders to identify needs, gaps, and collaboration opportunities.
- Apply ecosystem thinking to identify problems and define value propositions within complex healthcare contexts.
- Evaluate partnership models and recognise what drives or hinders successful collaboration.
- Design sustainable business models and strategic roadmaps aligned with regulatory and operational realities.
- Assess market access strategies and understand European reimbursement frameworks such as DiGA and PECAN.
- Integrate EU-level priorities and sustainability goals (SDGs) into local digital health initiatives.
Target audience
- Healthcare professionals interested in understanding innovation and ecosystem collaboration.
- Start-up founders and entrepreneurs developing digital health solutions seeking to navigate regulation, partnerships, and scaling.
- Researchers and academics exploring translational innovation, digital health policy, or the commercialization of research outcomes.
- Industry representatives and innovation managers aiming to strengthen collaborations across healthcare, technology, and public sectors.
- Policy makers and public health officials working to align national or regional initiatives with European digital health frameworks.
- Students and early-career professionals looking to build foundational knowledge and practical skills in digital health innovation.
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Certification / Credentials
The Certification for the Course will be issued by 28 Digital under the UNITE project Framework.