Innovation Management & Digital Economy Principles

The course consists of two main sections. The first section is dedicated to current topics specific to the digital economy, and the second addresses topics in the field of innovation management. The course presents the latest trends and topics in ten interconnected modules. In the first part of the course, students will learn about the most important trends in the digital economy, about the role of data and knowledge in increasing the competitiveness of digital organizations and start-ups. The course addresses an important topic, especially for those start-ups that aim to create platform-type applications and business models. The course presents in detail how digital organizations can use the advantages brought by artificial intelligence and some principles of the economics of artificial intelligence. Since data is one of the most important elements of a digital organization, or of a start-up that develops a digital application, the fifth course addresses concrete scenarios of business and operational models. The second part of the course addresses topics specific to innovation from both a strategic, entrepreneurial and organizational perspective.