Business Development 2 – How to develop a business?

How to Develop Business?

Course overview

This is the second module of the course Business Development. It explores key frameworks and strategies for building and growing a successful business. The first part of the module focuses on the business model, introducing the tools of the Business Model Canvas and Value Proposition Canvas to analyze value creation, customer engagement, and financial viability. The second part of the module provides a comprehensive overview of innovation and new product development, covering methodologies such as open innovation and design thinking to foster creativity and market-driven solutions. Through a combination of theory and practical applications, this module equips learners with the foundations to develop sustainable and competitive businesses.

Course content:

Business Model

1. Business Model Canvas
2. Value Proposition Canvas
3. Business Model Canvas – Value Network
4. Business Model Canvas – Customer Interface
5. Business Model Canvas – Economic Model
6. Business Model Canvas – In Action

Innovation & New Product Development

7. New Product Development I
8. New Product Development II
9. Open Innovation
10. Design Thinking I
11. Design Thinking II
12. Design Thinking III